VOILÀ DES NOUVELLES VOIX
On a beaucoup parlé de diversité «à l’écran» en pub. Mais qu’en est-il de la diversité en pub «audio»? Pourquoi entend-on toujours les mêmes voix? Pour briser ce phénomène, nous avons conçu le projet Voilà de nouvelles voix qui invite l’industrie publicitaire à revoir ses réflexes quand vient le temps de choisir une voix.
VOILÀ NEW VOICES
In Québec, on-screen diversity in advertising has long been a topic of discussion. But what about audio diversity? Like you’d hear in radio ads? Advertisers can do better to reflect diversity and inclusivity in our society when it’s time to choose voices for brands. We still often associate specific domains, characteristics and subjects with certain types of voices. That’s why we always hear the same voices. To break this vicious circle, we created the Voilà New Voices project, a direct marketing initiative using a newsletter aimed at advertisers and creatives working in advertising to encourage them to question their beliefs and change their habits when it came to choosing voice talent.
AGENCY: Cossette, Septième
CLIENT: Voilà Casting, Cossette, Lamajeure
EXECUTIVE CREATIVE DIRECTORS: Anne-Claude Chénier, Louis-Philippe Tremblay
CREATIVE DIRECTORS: Mélanie Delisle, Philippe Brassard
COPYWRITERS: Mélanie Delisle, Philippe Brassard, Gessica Marcus
ART DIRECTORS: Laurence Oliva, Tommy Vincent-Mathieu, Camille Lévesque, Élisa Serin-Leroux
PHOTOGRAPHER: Philippe Richelet
STRATEGY: Chris Bergeron, Florence Girod, Myriam Dejean
